Expert Thinktank »Videos, Media Design & Knowledge Communication at Universities«


The Expert-ThinkTank will focus on the current trend of digitalization of Universities with video based material. We will rst critically re ect the different formats of knowledge transformation through the use of moving images and the associated media design strategies in our ThinkTank. Second, we will focus
on the performance of visual speakers (lecturers) in the videos. The aim of this Expert-ThinkTank is to
form an interdisciplinary working group and propose innovative, maybe provocative and disruptive ideas to transform the video use in digital education.



Tuesday, 18th of October 2016

15:00 – 15:15 Welcome, Introduction Participants 15:15 – 16:00 Workshop Outlines, Topic Intros 16:00 – 17:00 Inventing Session
18.30 Workshop Dinner

Wednesday, 19th of October 2016

09:00 – 10:30 Working Topic 1 10:45 – 12:00 Working Topic 2 12:00 – 13:00 Lunch @ HGK 13:00 – 14:30 Topic 1 & Topic 2 14:45 – 16:00 Bring it all together


Webinar »Online lecture videos – A survival guideinar«

Why is the "book shelf" still such a common background for a lecture video? And how come we see a "talking head" in front of it in so many cases? Does it really make sense that lectures recycle their old presentation slides into a video? If each surrounding space reflects a particular meaning on the speaker, how can we decide on where a lecture should be performed?


Video as a time based media offers unique ways for online teaching. Almost every course on MOOC platforms such as edX, Coursera, Futurelearn and Iversity uses video as a form of knowledge communication. The webinar will give insights into different video styles, based on a study of 448 MOOC videos from all scientific disciplines. It will focus the discussion on the different surrounding spaces used and evaluate their pro's/con's.


Organisation by SWITCH


  • Presenter: Jeanine Reutemann, FHNW
  • Moderator: Nathalie Roth, SWITCH
  • Thursday, October 6, 2016, 11h00 - 12h00
  • Online with SWITCHinteract

Research Project: Audiovisual Media Design for Higher Education


The research project "Audiovisual Media Design for Higher Education" examines the production of videos for digital education („Massive open online course" MOOCs) and develops new concepts for their media design. The potential of different media designs for MOOC videos are investigated in an interdisciplinary cooperation of the University of Art and Design Basel FHNW (HGK) with the University of Basel, the École Polytechnique Fédérale de Lausanne (EPFL) and the University of Passau.
MOOC videos vary widely in terms of their aesthetic implementations and the way experts are presented. The focus of this project is to firstly investigate and evaluate current aesthetic implementation of visible speaker (mostly professors, lecturers, experts) and their appearances in front of the camera. Secondly, this project applies techniques of audiovisual media design for an MOOC video experiment. The experiment will be done within the EPFL research project „Venice Time Machine“ and will include VR-devices and 360° videos.


Duration: Juni 2015 – Mai 2017